Success and Struggle for Broad Arrow on Monterey Debut
Success and Struggle for Broad Arrow on Monterey Debut
For those not in attendance, a high-quality livestream was available on YouTube, and the full first night is still available to watch.
From the segments reviewed, the mood didn’t exactly inspire confidence in the market. There were numerous “no sales,” at least one vehicle was withdrawn before crossing the block, and momentum felt uneven.
At times, both auctioneers appeared to struggle to keep bidding active and the energy up. A loud celebration nearby spilled into the room, providing an unplanned — if oddly fitting — musical backdrop.
One unusual moment came when the hammer fell on a lot, only for the auctioneers to accept another bid after the fact and continue the sale. Another saw a Porsche 911 GT Pikes Peak class champion car revved to the crowd’s delight, only to be met with passive-aggressive comments from the podium.
There were, however, bright spots. A 2005 Maserati MC12 sold for $4.725 million, while a 2008 Koenigsegg CCXR brought $2.925 million. In contrast, a 2008 Bugatti Chiron struggled to gain traction — even with bidding increments raised to $2,500, the car stalled at $2.55 million and went unsold.
The pacing of the night varied wildly. A 1997 Ferrari 355 hammered for a surprising $300,000 after more than six minutes of determined effort from the auctioneers. By contrast, a Lamborghini Diablo SV Monterey Edition lasted less than two minutes on the block before being passed at $500,000.
We’ll provide a full auction wrap-up after Monterey Car Week concludes, when Broad Arrow releases its sell-through rate. Last year, they reported an 85% sell-through with over $71 million in sales. Based on opening night, our expectation is a lower percentage but a higher total dollar figure than 2024.
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